Black dog syndrome or big black dog (BBD) syndrome is a real thing. Studies have shown that there is some sort of bias working against black dogs, especially big black dogs, such as pitties and/or pittie mixes. Shelters and rescues will relate that black dogs with fantastic temperaments will be passed over for dogs of lighter colors and potentially with less favorable temperaments.
Depending on the study, people can think that black dogs are more likely to be less friendly or even more aggressive than dogs of other colors. Other studies relate that some people link superstitious traits to the black dog, finding them evil or unlucky (similar to how some people look at black cats).
More realistically, black dogs are more difficult to photograph and often do not have a very good profile photo on the shelter or rescue's website, so people tend to pass over looking or inquiring about the black dogs.
The #BlackDogsInTutus Project is Born!
After seeing several wonderful black dogs get repeatedly passed over by potential adopters at a local rescue, we decided to try something a little different with our adoption portraits.
Once we started photographing every black (girl) dog that needed a little extra TLC attention for potential adopters, the response was nearly overwhelming. Dogs that previously weren't receiving more than a couple hundred views were now receiving nearly 10,000 views and being shared hundreds of times. The applications for adoptions and requests for meet and greets started pouring in and to date, every dog that has had a #BlackDogsInTutus session, has been placed in a loving, furever home.
#BlackDogsInTutus Project | Jacksonville Dog Photographer | Florida Pet Photographer | Jacksonville Beach Dog Photographer| Award-winning Dog Photographer | Neptune Beach Dog Photographer | Atlantic Beach Dog Photographer | St Augustine Pet Photographer | Joan H Walker PAWtography